why is white rice cheaper than brown rice if it’s the processed form of latter?

Question

why is white rice cheaper than brown rice if it’s the processed form of latter?

In: 12395

Answer 1

Price is rarely based on cost. In terms of price all cost tells you is the minimum you can charge without losing money. Brown rice costs more because white rice is seen as the default and brown as a “healthy alternative product” so sellers can price it as if it is a higher quality product.