There are no rules, and ultimately the contributors each have different standards, though they do try to adhere to certain optional guidelines. Generally speaking a word will be blue linked if it’s deemed crucial to understanding the matter at hand and if there is an aricle available in the first place. But it would be too cluttered and distracting to just link everything so it’s done in moderation.
If you’re looking up a car for example all the related automotive terms like the drivertrain type or the technologies used in the car will be linked because they’re relevant, but you probably won’t find the country of origin linked as it’s not exactly relevant to the car and a much broader and unrelated subject.
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