Why can’t a campaign run mostly off of social media? It’s free (maybe $8/month) to post something that millions will see. Even if your audience doesn’t have that platform someone, even your campaign staff, will eventually repost to every platform for you for free. The tv news will usually mention a tweet or post that a political candidate says so again that’s free advertising. What am I missing?
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Social media can be gamed, twisted, vandalized by bots, organized individuals. Similar to reasons why advertisers are fleeing twitter. Groups like 4chan, political troll farms have history of interfering/trolling public polls, spamming racists messages/images, adding chaos to your carefully crafted messages. Very few organization have the time or energy playing whack a mole with these motivated technically savvy groups.
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