Why can’t a campaign run mostly off of social media? It’s free (maybe $8/month) to post something that millions will see. Even if your audience doesn’t have that platform someone, even your campaign staff, will eventually repost to every platform for you for free. The tv news will usually mention a tweet or post that a political candidate says so again that’s free advertising. What am I missing?
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In addition to what’s already been said, a lot of politicians are older and are a little slower in this regard. For example, in my country, yes everyone has a social media platform but this election for the first time there were politicians setting up AMA threads in reddit-groups speaking the local language. It was novel, and cost them nothing but their time. There’ll probably be more of those in the future.
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