Why can’t a campaign run mostly off of social media? It’s free (maybe $8/month) to post something that millions will see. Even if your audience doesn’t have that platform someone, even your campaign staff, will eventually repost to every platform for you for free. The tv news will usually mention a tweet or post that a political candidate says so again that’s free advertising. What am I missing?
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First off, it is not free. Pushing ads via social media costs money – that is how the social media business functions. Simply reposting isn’t enough – getting ads in front of followers doesn’t get you new votes. You need to push those ads to people who _don’t_ follow you.
Second, not everyone is on social media. You need to get your message in front of other demographics, and those demographics may be better targeted with email, TV news, mailers, etc. My mother, who is in her late 60s – doesn’t use social media at all and she is a sought after voter (older people are more consistent voters than younger) so you need to meet her where she is, and that isn’t social media.
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