Why can’t a campaign run mostly off of social media? It’s free (maybe $8/month) to post something that millions will see. Even if your audience doesn’t have that platform someone, even your campaign staff, will eventually repost to every platform for you for free. The tv news will usually mention a tweet or post that a political candidate says so again that’s free advertising. What am I missing?
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> What am I missing?
For starers it’s not free. A campaign is either paying the platform to get that reach, or paying staffers to build it organically.
Current social media platforms are specifically designed to create echo chambers, and only feed you outside information that will get engagement, e.g. make you mad. So it’s a fairly poor platform for reaching new folks.
Lastly, most recent campaigns use social media as part of a larger strategy, it isn’t a silver bullet, for anything.
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