It’s a monopoly and there no reason for it to improve.
All the technical problems have been solved already – just think about Reddit implementing r/place (pixel wars). Ticketmaster does basically the same, but at a lower scale.
While it doesn’t make sense to purchase physical servers for peak traffic, it is possible to offload bursts to the cloud. Cloud is basically a server rental where you can pay only for resources you consume (often even by second, e.g. you are billed for each second your extra server was working), so it is very flexible if you have rare large waves of people.
But all of that requires extra engineering effort, aka extra salary cost, and needs to be justified by business. As Ticketmaster is a monopoly they won’t loose much money as there is nowhere for a customer to go.
UPD: you can read more how it became a monopoly by merging with “live nation” and forcing artists to sign exclusive ticketing contracts if they want to perform in most concert halls. It is an actual and real ‘proper’ monopoly that government closes eyes on, probably for a good buck.
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