Imagine you are having a store. The place in your store is obviously limited. Every day at maximum there are 10 people in your store and thats fine because you have the place for it. Now one day for whatever reason 2000 people come to your store at the same time. When you know this beforehand you could rent a much larger location but this costs a lot of money. So you only do it when you know it beforehand and its beneficial to you.
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