Two general reasons:
1) Junk bonds give better returns. For example, US bonds (which are VERY safe) give about 5% – so if I loan them $100, I get $105 a year later. In order for me to get the same expected value from a company that has a 50% chance of failing before they pay me back, I need to get back $210 – a 110% loan. While that’s probably not realistic; that does give an idea why you might want them: if you’re willing to take the risk, they can be worth it.
2) The person or company owes you. If they fail to pay you back, you (at least in theory) get something from them. For this reason, some times people will loan money to a failing organization with the goal of getting something that organization has – intellectual property (patents, copyrights, and occasionally even trademarks), equipment, land ownership, or so on.
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