Why marketing often includes faces/people when selling something?

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Everywhere I go I see visual media that often includes a person – typically advertisements for services…. Like, realtors, insurance agents, banking, etc.

Personally, it does not attract me to a business. I don’t choose a business based on how the people might look.

Why!?

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7 Answers

Anonymous 0 Comments

others seem to be dancing around the notion [fact?] that advertising is not about informing you , rather it is an emotional appeal

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