Everywhere I go I see visual media that often includes a person – typically advertisements for services…. Like, realtors, insurance agents, banking, etc.
Personally, it does not attract me to a business. I don’t choose a business based on how the people might look.
Why!?
In: 3
When you buy the services you describe, they have very little chance to get you emotionally involved like food, cars, or clothes might. Most people will buy professional services based on how much they trust the company. Therefore, those companies will attempt to invoke trust by displaying images of people thay think you might perceive as trustworthy.
Now think about this: If not people, then which images for these services might be more motivating for you personally to buy professional services? Numbers are the only relevant image I can think of, and numbers scare a lot of people off or are too difficult to connect with emotionally.
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