Everywhere I go I see visual media that often includes a person – typically advertisements for services…. Like, realtors, insurance agents, banking, etc.
Personally, it does not attract me to a business. I don’t choose a business based on how the people might look.
Why!?
In: 3
Everyone has their unique view of what they find appealing. While I can’t answer why you are attracted to a business based on a picture of the person or what they look like, I can answer why people are used in ads.
1. People are attraced to people
2. Smiles are a huge draw
3. If done well, it will resonate with the viewer
Sometimes, there are better ideas than showing a full face. If you notice in many ads, you’ll see someone’s hands, or they aren’t fully facing the camera. The intention is to allow you to visualize yourself as the target client.
When purchasing from someone, people often want to see who they are doing business with. So the business person or company needs professional images that clearly represent their brand.
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