Why marketing often includes faces/people when selling something?

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Everywhere I go I see visual media that often includes a person – typically advertisements for services…. Like, realtors, insurance agents, banking, etc.

Personally, it does not attract me to a business. I don’t choose a business based on how the people might look.

Why!?

In: 3

7 Answers

Anonymous 0 Comments

But you do.

that lawyer in the ripped jeans, long hair, tacky t shirt vs that nice well groomed person well dressed. Now that young lawyer vs that much older lawyer. Who is better. Who would you choose.

Well groomed, well dressed implies trust, security, know what they’re doing, friendly.

you make judgements all day, every day based upon how someone is dressed or look.

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