Why marketing often includes faces/people when selling something?

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Everywhere I go I see visual media that often includes a person – typically advertisements for services…. Like, realtors, insurance agents, banking, etc.

Personally, it does not attract me to a business. I don’t choose a business based on how the people might look.

Why!?

In: 3

7 Answers

Anonymous 0 Comments

I work in IT and my company does this

New article about new technologies that we can’t show pics of yet? Put the VP there – recognisable face in the industry so ppl will stop and read

I used to find it so weird but I’m used to it now

Ppl like pics of ppl

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