Everywhere I go I see visual media that often includes a person – typically advertisements for services…. Like, realtors, insurance agents, banking, etc.
Personally, it does not attract me to a business. I don’t choose a business based on how the people might look.
Why!?
In: 3
The main reason really is it makes the product seem more useable and lifelike, as opposed to the product actually representing itself truthfully.
By placing a product in a real persons hands we automatically assume usability, when that person is smiling we automatically assume that the product would satisfied our needs.
It is basically just human psychology really, it’s nothing more beyond that.
In some cases for example, playing with humans more.. exploitative.. instincts can also work:
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