Basically it’s more profitable to promote female chess as a separate sports. If you have men and women all playing together, women would be submerged by their counterparts. From a marketing point of view, it doesn’t help female players to shine as stars since they keep losing, nor adding too much quality to chess game itself.
On the contrary, segregation makes some female players become “top players” even though they’re not even top 100. It helps the tournament to promote the individuals as well as encouraging more young girls to play the game.
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