Why prices go up during supply shortage

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What i don’t understand that why the price goes up for finished products, it is already made, raw materials used and manufacturing is paid.

If the store already has 10 TVs in the store, why the price go up?

If you have a given amount of packaged bread already in the store why the price goes up?

Edit1: Lightbulb from many: Restock… You need to restock on current price, if you don’t follow the price you gonna lose money

However the “willing to pay” argument is kind of maddening, because with basic necessities like food “willing to pay” is reversed, controlled by seller and transformed to “have to pay and going to do so”

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Anonymous 0 Comments

What it comes down to is businesses are there to make money, full stop. Their entire being is because they want to make money.

So if they are selling a product, and there is a shortage of said product, consumers are more willing to pay more for said product because they want/need it. So they charge more, until they reach a price people aren’t willing to pay.

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