Why prices go up during supply shortage

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What i don’t understand that why the price goes up for finished products, it is already made, raw materials used and manufacturing is paid.

If the store already has 10 TVs in the store, why the price go up?

If you have a given amount of packaged bread already in the store why the price goes up?

Edit1: Lightbulb from many: Restock… You need to restock on current price, if you don’t follow the price you gonna lose money

However the “willing to pay” argument is kind of maddening, because with basic necessities like food “willing to pay” is reversed, controlled by seller and transformed to “have to pay and going to do so”

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Anonymous 0 Comments

The suppliers know that the price *will* rise, so if they have an idea of how high, they can go to that price immediately with the confidence that someone will be willing to pay that much eventually.

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