I think they do it so it’s easy to remember. Smothering or depriving the fire of oxygen puts it out.
STOP, DROP AND ROLL is said because when you are on fire it’s a fight or flight thing.
Fire makes most people run and running makes the fire bigger.
Knowing how to stop it and repeating it yearly from early on (kindergarten, preschool) it’s the immediate thought, instead of flight.
In movies when someone is on fire and they are running I am screaming ….STOP! DROP! ROLL! in my head.
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