The US government basically underwrote loans for any student that could get into a college. Teenagers make bad decisions, colleges wanted the money.
Next thing you know, college is an experience, beautiful campuses, sports facilities, all the bells and whistles to attract more students. Money was no object because the gov was paying, at least up front.
At the same time the average cost went up the rising volume of graduates made a degree standard/required for jobs that never needed them before. The high demand further increased price and still the government gave loans to anyone and everyone.
TLDR; Teenagers with “free” money and the job market requiring a degree for every decent job.
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