It seems like even before the first weekend is over, all the box office analysts have already declared the success or failure of the movie. I know personally, I don’t see a movie until the end of the run, so I don’t have to deal with huge crowds and lines and bad seats, it’s safe to say that nearly everyone I know follows suit. Doesn’t the entire run – including theater receipts, pay per view, home media sales, etc. – have to be considered for that hit or flop call is made? If not, why?
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Something that gets me is, say a movie costs $200M to make, the movie makes $350M, but it’s still considered a fail. I’m like, WHAT!?!?! This means that hey recovered their entire production investment of $200M (which includes what is paid to the stars, producers, writers, director, and the guys cleaning up after the cars crashes and explosions) *and* made $150M more in *profit* and it’s still considered a failure!?!?! Proof that corporate America is straight greedy. smh
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