It seems like even before the first weekend is over, all the box office analysts have already declared the success or failure of the movie. I know personally, I don’t see a movie until the end of the run, so I don’t have to deal with huge crowds and lines and bad seats, it’s safe to say that nearly everyone I know follows suit. Doesn’t the entire run – including theater receipts, pay per view, home media sales, etc. – have to be considered for that hit or flop call is made? If not, why?
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Something interesting that I heard awhile back was that when cellphones started to get popular it effected Fiona box office numbers because people could share with their friends immediately what they thought of the film. This was obviously before any social media existed.
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