It seems like even before the first weekend is over, all the box office analysts have already declared the success or failure of the movie. I know personally, I don’t see a movie until the end of the run, so I don’t have to deal with huge crowds and lines and bad seats, it’s safe to say that nearly everyone I know follows suit. Doesn’t the entire run – including theater receipts, pay per view, home media sales, etc. – have to be considered for that hit or flop call is made? If not, why?
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Because what’s the point of declaring a movie a success or a failure once no one is talking about it anymore ?
Random media : “Now that the War of the Napkin is no longer on theater, we can safely claim it was a mighty success on the box office.”
You, scrolling your news feed : “Huh. Well, why would I read that article. Move on, no one cares about it right now. Oh, what’s that?
Other media : “YOU WON’T BELIEVE how much Mugshot is going to make at the box office!?”
You : “I must read this right now!”
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