It seems like even before the first weekend is over, all the box office analysts have already declared the success or failure of the movie. I know personally, I don’t see a movie until the end of the run, so I don’t have to deal with huge crowds and lines and bad seats, it’s safe to say that nearly everyone I know follows suit. Doesn’t the entire run – including theater receipts, pay per view, home media sales, etc. – have to be considered for that hit or flop call is made? If not, why?
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Because movies are most newsworthy when they’re new. It’s a reasonably good indicator of potential success too, but I think that’s secondary to the relevance and interest in box office success information reducing as you move away from initial release. If you love a film and are concerned by box office flop reporting, fret not. Shawshank Redemption, Office Space, Fightclub, The Big Lebowski, and many other hits were all considered flops.
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