It seems like even before the first weekend is over, all the box office analysts have already declared the success or failure of the movie. I know personally, I don’t see a movie until the end of the run, so I don’t have to deal with huge crowds and lines and bad seats, it’s safe to say that nearly everyone I know follows suit. Doesn’t the entire run – including theater receipts, pay per view, home media sales, etc. – have to be considered for that hit or flop call is made? If not, why?
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Answer: Lived in LA for a time, they give the movie away for free for a NDA to gauge audience sentiment all the time.
Market research my friend, way before release, but that doesn’t always mean it’s true/accurate and then you’ll see ‘smashed the box office unexpectedly!’
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