It seems like even before the first weekend is over, all the box office analysts have already declared the success or failure of the movie. I know personally, I don’t see a movie until the end of the run, so I don’t have to deal with huge crowds and lines and bad seats, it’s safe to say that nearly everyone I know follows suit. Doesn’t the entire run – including theater receipts, pay per view, home media sales, etc. – have to be considered for that hit or flop call is made? If not, why?
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Because most films make %75 of their gross revenue the first week.
While some movies make more money later because of word of mouth. They tend to be smaller budget films not your big budget Hollywood films. If a film doesn’t do well the first week, it rarely makes up the difference later.
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