why they declare movies successful or flops so early during their runs.

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It seems like even before the first weekend is over, all the box office analysts have already declared the success or failure of the movie. I know personally, I don’t see a movie until the end of the run, so I don’t have to deal with huge crowds and lines and bad seats, it’s safe to say that nearly everyone I know follows suit. Doesn’t the entire run – including theater receipts, pay per view, home media sales, etc. – have to be considered for that hit or flop call is made? If not, why?

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Anonymous 0 Comments

>know personally, I don’t see a movie until the end of the run, so I don’t have to deal with huge crowds and lines and bad seats, it’s safe to say that nearly everyone I know follows suit.

…. “Why do they say a lot of people drive in NYC? I don’t, and none of my friends do. There’s too much traffic.”

The fact that theatres are packed at first, and calm down later is expressly because you’re in the minority.

>Doesn’t the entire run – including theater receipts, pay per view, home media sales, etc.

Not really. That first week in theatres accounts for over 75% of gross revenue for most movies. After that, everything tends to tapper off.

If you spent 4 million to make the thing and you only made 2 million after the first week, you’re not breaking even, let alone making a substantial profit. Ironically, this ain’t the movies; you’re not that lucky.

The fact of the matter is that movie tickets are $10. If you didn’t watch it in theatres, it’s likely either you don’t care enough to buy a DVD, or you’re gonna lose interest before you get the chance to.

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