It seems like even before the first weekend is over, all the box office analysts have already declared the success or failure of the movie. I know personally, I don’t see a movie until the end of the run, so I don’t have to deal with huge crowds and lines and bad seats, it’s safe to say that nearly everyone I know follows suit. Doesn’t the entire run – including theater receipts, pay per view, home media sales, etc. – have to be considered for that hit or flop call is made? If not, why?
In: 1396
we have year and year of statistical data to show that movies have their biggest box office on opening weekend
so unless the movie is pulling a Titanic and suddenly getting a week 2 bump followed by super long legs (a term for the movie not dropping in box office week to week), you can basically get a good idea of how it’s going to do
also, no one invests 100s of millions of dollars to eventually break even on human media
Latest Answers