It seems like even before the first weekend is over, all the box office analysts have already declared the success or failure of the movie. I know personally, I don’t see a movie until the end of the run, so I don’t have to deal with huge crowds and lines and bad seats, it’s safe to say that nearly everyone I know follows suit. Doesn’t the entire run – including theater receipts, pay per view, home media sales, etc. – have to be considered for that hit or flop call is made? If not, why?
In: 1396
>Doesn’t the entire run – including theater receipts, pay per view, home media sales, etc. – have to be considered for that hit or flop call is made?
Not really.
>If not, why?
Because if you know how many people watched the movie in the first two weekends of theaters, it’s pretty easy to predict how the rest of the ticket sales will go.
Situation 1. Lots of people go opening weekend. That’s a good indicator that people are interested in the movie.
Situation 2. Lots of people go the second weekend. That’s a good indicator that people liked the movie and told their friends to go.
What can you learn from weekends 3-20 that you can’t learn in the first two?
Latest Answers