It seems like even before the first weekend is over, all the box office analysts have already declared the success or failure of the movie. I know personally, I don’t see a movie until the end of the run, so I don’t have to deal with huge crowds and lines and bad seats, it’s safe to say that nearly everyone I know follows suit. Doesn’t the entire run – including theater receipts, pay per view, home media sales, etc. – have to be considered for that hit or flop call is made? If not, why?
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The studio makes the most money during the first couple of weeks. Not only is that when most people see the movie, but each week the studio’s cut of the ticket sales
Opening week the split is 90/10 studio/theatre, the next week its 80/20, then 70/30, etc
(numbers pulled out of my ass for illustration purposes)
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