It seems like even before the first weekend is over, all the box office analysts have already declared the success or failure of the movie. I know personally, I don’t see a movie until the end of the run, so I don’t have to deal with huge crowds and lines and bad seats, it’s safe to say that nearly everyone I know follows suit. Doesn’t the entire run – including theater receipts, pay per view, home media sales, etc. – have to be considered for that hit or flop call is made? If not, why?
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Another factor I have not seen mentioned yet is how thin theater margins have become over time. There was a time in the past where theaters could keep a movie on their screen(s) longer if they were getting a modicum of viewers.
These days they really need to maximize butts in their seats to have a hope of making a profit. Theaters are much quicker to cut films that are not drawing viewers. Making it much harder for a film that is not an immediate success to grow an audience over time.
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