It seems like even before the first weekend is over, all the box office analysts have already declared the success or failure of the movie. I know personally, I don’t see a movie until the end of the run, so I don’t have to deal with huge crowds and lines and bad seats, it’s safe to say that nearly everyone I know follows suit. Doesn’t the entire run – including theater receipts, pay per view, home media sales, etc. – have to be considered for that hit or flop call is made? If not, why?
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Producers already have a very “educated guess” on what % of the total revenue is earned in the first week(s).
Iirc for viedo games the 1st month is like 70%, of the sales they will have, so using data they can extrapolate and make a good estimate on how much money they will make or lose.
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