Because it wasn’t necessary for a lot of warfare. It wasn’t small units trying to keep hidden, the armies knew where each other was, for the most part. They’d line up in front of each other before fighting began, in huge groups.
The kind of sneakiness that needs camo just wasn’t a part of warfare. So, bright uniforms would make it easy to identify friend or foe in the chaos of actual battle.
Plus, leaders just liked playing dress up and designing uniforms.
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