Why Western fast food is so popular in the Middle East
In: Other
Less cynical answer, we like their food too! One of the greatest blessings of the modern world is getting to eat tons of different foods our ancestors would never have know about without traveling thousands of miles away. I bet a taco stand would do really well there, too.
Western fast food is popular all over the world, including the Middle East, because it’s been developed in laboratory settings to maximize tastiness given a fixed amount of money (to buy ingredients, lease restaurant space, hire workers, etc). This is then fine tuned for different countries based on local tastes. After decades of trial and error, fast food companies have found the formula for rapid market expansion and the result is Western fast food everywhere all over the world.
The same reasons doner kababs are popular throughout the western world.
Salt, fat, and oil.
i think it’s less about the menu and more about the management and business practices since they often modify the menu and ingredients depending on the country
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