It’s quite difficult to make a battery better without making it *bigger*. Right now the limiting factor is the simple chemistry behind lithium ion batteries. To make things like CPUs and GPUs better, it’s usually a matter of making things smaller so you can put more stuff in the same amount of space. Unfortunately, more stuff means more power consumption, and we’ve yet to invent a way to get more *power* into the same amount of space. For now, more battery means bigger phone, but in the last few years the market has been competing to make the *smallest* phone possible.
This is aided in significant part by the propagation of external batteries though. Good internal battery isn’t so important these days as a lot of people are getting used to carrying around another battery to charge their phone as they’re out and about.
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