With all the food/chemistry technology and knowledge that we have, how are things like the KFC biscuit recipe and the Coca Cola recipe still considered secret recipes?

Question

With all the food/chemistry technology and knowledge that we have, how are things like the KFC biscuit recipe and the Coca Cola recipe still considered secret recipes?

In: Chemistry

Answer 1

Marketing.

There’s no secret really, someone even stole the Coke formulation once and tried to sell it. Coke’s competitors laughed them right to the cops.

With these low-cost foods there’s really no market for a KFC clone. KFC itself is already cheap as hell and you’re not gonna undercut them.

Rather than copycat, the competition in these markets are all about differentiation – Popeyes doesn’t want to remind you of KFC, they want to hook you on Popeyes.