Because there trade secrets, coca cola tastes a little different from pepsi and it’s that difference that sets them apart and makes them competitive. Here’s a neat little story I heard when I was a food science student in school. Sometime ago two employees that worked for coca cola stole the secret recipe. They went to pepsi to try and sell the secret to Pepsi. If I remember correctly this isn’t exactly illegal bc sense it’s a trade secret it isn’t patented and that’s the risk you run with a trade secrets. When they met with pepsi officials to sell them the recipe they turned them down and reported them to coca cola. One of the reasons this happened is because pepsi wouldn’t use the coca cola recipe anyways bc then there product would no longer be distinguished and would be less competitive.
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