This is called positive or negative pressure ventilation, and firefighters use this to vent smoke from buildings.
My fire training said 3 to 5 feet in or out of the opening (the cone of air pushed should overlap the entirety of the hole it is being pushed out), but that is dependent on the volume of air being pushed/pulled by the fan and the amount of air needing to be moved.
Make sure you open a window on the general opposite side of the building for more efficient venting.
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