It’s believed that when you try to suppress a thought, a region of your brain remains actively scanning just to make sure the thought is being suppressed – but this process of scanning is essentially conjuring the thought. This is the supposed mechanism behind ironic thought suppression – the more you try to stop a thought, the more it will occur. Maybe there’s something similar at play in trying to forget something. Your brain would keep checking to see if the memory is still there, inadvertently activating it and reinforcing its storage.
I am just speculating, but it could be worth considering.
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