We forget things because they aren’t “written” or “stored” (or “retrieved”) properly in (from) our brain, not because it was actively erased–because we didn’t think about them enough, or frequently enough, or whatever. By thinking about something to try to forget it, you actually strengthen the memory.
If you think of a box of sand with a smooth surface, creating a memory is like drawing a picture in the sand. But once you draw something, you can’t smooth it out again so that it’s like you didn’t draw anything in the first place. The only way that your drawing disappears is if you draw other things over it. Or maybe if you leave it outside for a long period and it’s exposed to the elements and eventually smoothed over again.
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