ELIF: Why is there such a sudden boom of ad marketing and why isn’t there more attention drawn to fighting against it? i.e. buying a thousand dollar Samsung TV and still seeing ads on the bottom, the doubling of YouTube and Spotify ads, social media censoring nsfw to appeal to advertisers

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ELIF: Why is there such a sudden boom of ad marketing and why isn’t there more attention drawn to fighting against it? i.e. buying a thousand dollar Samsung TV and still seeing ads on the bottom, the doubling of YouTube and Spotify ads, social media censoring nsfw to appeal to advertisers

In: Economics

Samsung TVs have ads? Ouch.

There’s always been a lot of ads. The thing is that until recently they were spread across many mediums: billboards, radio, newspapers/magazines, flyers, TV commercials, etc.

But public attention has shifted, or rather pooled, to a single spot: the internet. The internet and its varying components (social media, video streaming) command the biggest audience around. And as technology continues to advance, and as the developing world continues to gain access, the internet will increasingly offer the best return on investment for advertisers.

Why pay for an add in a newspaper that only has a 10,000 person subscription when you can pay the same or less for a YouTube add that reaches millions? Even with adblock being a thing these social media ads must get many times more views than any physical ad.

As for these internet services themselves: ad revenue is lucrative. Its likely the main revenue source for many tech an internet companies. They’re more than happy to accept as many ads as advertisers want to buy, will cram them anywhere they can, and will do whatever the advertisers ask it it means getting more. I’m sure too many ads would begin to drive users away, but that threshold is fairly high. And users will only leave if there is somewhere else comparable to go (IE: the YouTube situation).

Advertisers always want to market their products. But the most common channels of the past — TV (due to DVR, streaming), newspapers, magazines — are declining fast. And these new advertising channels have the benefit of collecting tracking, providing data not available in the past, which makes it more targeted and thus more effective. Att he same time, big companies are trying to maximize profits by either collecting more in ads or hoping you’re annoyed enough to sign up to pay for ad-free versions.