How come some content is accessible with a Google search and let’s say, a comment posted 3 days ago searched perfectly word by word isn’t? What determines when it ends up there?

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How come some content is accessible with a Google search and let’s say, a comment posted 3 days ago searched perfectly word by word isn’t? What determines when it ends up there?

In: Technology

If someone outside Google was able to answer this question fully, they’d be an instant millionaire.

Google’s search algorithms take a LOT of things into consideration, including the popularity of the site the comment was posted on, the classification of the thread it was posted in, the searcher’s past search history, third party links to the comment, thread, or site, and many other pieces of information. It’s possible that no human alive would be able to predict the answer to your questions, as Google also uses artificial intelligence to guess what would be the best results to display for any given searcher on the first page.

And, of course, Google’s crawler has to index the comment, and if the site is obscure, may not get around to doing that for days or even weeks.