On TV, why is closed captioning always “provided in part by” something, IE a certain company? Why isn’t it just part of broadcasting standards that closed captions need to be present by default?

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On TV, why is closed captioning always “provided in part by” something, IE a certain company? Why isn’t it just part of broadcasting standards that closed captions need to be present by default?

In: 37

Because closed captioning (generally) has to be manually typed out by listening to audio from the show or movie.

Studios often include the CC in major releaaes like movies and such, but for tv shows, it would take far too long to have a team of people constantly working to make captions for each weekly episode.

So, they outsource to data entry companies, who split the episode in 22, 1 minute files, and each minute file is transcribed by a person

They then put them all together, and provide them to the network broadcasting the show

Its just another way to sell advertising. Nothing more.

Shows need to make money and they have to get creative on what the hell they can actually sell. Brands want to advertise on shows, they’re willing to be creative as well to find a way to advertise.

So shows found another way to let an advertiser in, its just a sponsorship slot you can buy, it doesn’t really have anything to do with the actual closed captions. You can just buy the sponsorship slot associated with it, its not expensive.

As for regulations, in the US certain over-the-air broadcasts MUST, by law, have closed captioning, but cable channels and outside of those cases on locals, its not mandatory, although its near universal anyways to have at least English closed captions for US-based channels

They are required on all broadcasts in Canada between 6am and 12 midnight, although most broadcasters do them 24 hours a day. The sponsorship is just an ad like any other, some companies just want to tie their ad to something positive like accessibility.

Companies solicit sponsors for closed captioning to make them cheaper in exchange for advertisement. That partner paid for the captioning

Presented by default in _no way_ means they can’t accept paid sponsorship for it. This is done all the time.