Why do lots of mobile video game advertisers just show random fragments of out of context gameplay, without showing us the name of the game or even trying to make an ad that is nice to watch? Does that strategy even work?

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Why do lots of mobile video game advertisers just show random fragments of out of context gameplay, without showing us the name of the game or even trying to make an ad that is nice to watch? Does that strategy even work?

In: Economics

ads are designed to capture as much attention in as short a time as possible. and these ads you’re talking about do exactly that. after some time you might realize the ad doesn’t represent the thing very well, but there’re tons of people who haven’t seen the ad yet. and the more exposure you’re given the more likely hood of you doing it. so even bad ads can be effective.