Why does soda hurt the nose so badly?

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I watched a video on the Reddit that showed a young whippersnapper who consumed copious coca-cola through his nostrils with a straw. I was wondering why the comments with the Redditors sharing their accounts with this phenomenon attested that this experience is really terrible. Is it just the carbonation?

In: Chemistry

Well one thing that can happen is that the soda is going into his sinus, which is quite sensitive to both the makeup of what goes in and temp. soda being totally wrong in both of these catagories would cause a large amount of discomfort.

the same can be said about the nose in general though. Soda does have carbonation, it also has things liek types of acid, and other ingredients not really belonging in the nose, all of these forgin substences can cause irritation.