why fast food advertisements don’t need disclaimers saying the food you get won’t look anything like the food in the advertisement.

682 views
0

why fast food advertisements don’t need disclaimers saying the food you get won’t look anything like the food in the advertisement.

In: Other

No one has tried to sue them (and won). Disclaimers like “Caution: Hot!” didn’t really come about until someone won a lawsuit after burning themselves.

There’s is a law in the US requiring that the food being pictured is the actual food being served. But…

I was on set for a cereal photo shoot once and saw a team of people shifting through dozens of boxes of the product looking for The. Perfect. Corn flakes. One by one they picked up each corn flake with tweezers, inspected it, and discarded 99.9% of them. It’s legal because the corn flakes they ended up picturing **were** the real food.

Another interesting note from that day – the “milk” they put the perfect corn flakes in for the photography was actually glue-like substance. That was legal because they were not advertising the milk, so it didn’t need to be there actual product. Only the corn flakes needed to be real.

Edit: clarified a sentence

The food that is photographed is made from the same stuff as the restaurant food. It is very carefully arranged, and very carefully prepared, but it’s the same food.

Yours _could_ look like that, if the employees truly felt like making that happen.

Odds are low, though.

It’s the same food, but assembled more quickly, wrapped in a paper wrapper and perhaps sat under heat lamps. Those all affect the way it looks