The inventor or owner of the prototype works to get a factory or licenses the design to a company. The company may buy the design to the prototype.
The other way – the inventor may have a company make the parts, breaking the design into ‘sub-assembly’. They have put it together on their own (as some kickstarter funded ones have done) or they may hire another company to put the sub-assemblies together.
Many companies will outsource the manufacturing – other firms make the product based on the prototype and slap the designer’s logo on it. Apple is famous for that.
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