Your brain prefers certain things. Even if you’re not aware of it, your brain will lean towards things its familiar with or used to, or lean *away from* things its not familiar with.
If you play video games with selectable or customizable characters, there might be certain gameplay styles or character designs you’re drawn to that you didnt even notice til you look at em all together or someone points it out just cause ‘your brain likes it.’ It also works the other way which is why scientific studies like “Double blind tests” which, without explaining what that is to save time, helps combat Researcher bias since, obviously, the researcher is going to want to be proven right so they might subconsciously skew the test towards the result that proves em right
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