What’s the process to acquire content? Do they pay for access for a whole series or based on the views after it’s on their platform?
In: Economics
They pay for distribution rights from the content owner in the form of a license. Things get tricky in an international market though. Some properties are owned by different entities in different countries. This is one of the reasons why some shows are blocked for specific countries. Netflix may have gotten a license from the owner in country A, but its owned by someone else in country B and Netflix didn’t make a deal with them for whatever reason.
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