Eli5: How are people monetizing long, pointless videos on Facebook?

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I’m noticing there’s a ton of 20-minute videos on Facebook lately where people take forever to do pointless things:
– Pouring a ton of sprinkles on a cake then ironing it over the course of 20 minutes to reveal…an ugly melted cake.
– Weird exaggerated situations like being in prison and someone over the course of 20 minutes changes out of their inmate clothes into a dress and heels “behind the guard’s back”.
– Someone washing, ironing, gluing, and folding a one dollar bill and a one hundred dollar bill over the course of 20 minutes.
– Someone slowly, haphazardly splattering different paint colors on a hoodie over 20 minutes and revealing a really ugly hoodie at the end.

These videos are all in the 18 to 20 minute range. They all have click-bait-y descriptions. Some have voice overs of other people oohing and ahhing.

How are people monetizing these videos? My understanding is that one wants to post quality content to build a brand in order to make money from Facebook videos. How are people making money off of long, pointless videos?

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7 Answers

Anonymous 0 Comments

Making high quality content regularly is very hard. It takes effort, skill and time.

Lots of people who want to get rich quick as “influencers” aren’t doing that. They are spamming low effort garbage, stealing other people’s content or using AI to generate garbage.

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